New consumer campaigns to promote pome fruit
July 27, 2022The full version of this article appears in the AFG Winter 2022 edition. Aussie Apples’ new domestic marketing…
Taste Australia reaches consumers via digital channels
May 10, 2022The Hort Innovation Taste Australia campaign aimed to educate consumers in key export markets of Thailand and Indonesia…
Consumer behaviour data to provide greater insights for industry
March 22, 2022Two levy-funded consumer data projects aim to assess the effectiveness of category marketing and provide industry with consumer behaviour…
What does it take to be APAL Marketer of the Year?
March 2, 2022Finding new and innovative ways to connect growers, retailers and consumers is still the core of Mira Milich’s…
Real time quality
December 14, 2021This article originally appeared in the Spring 2021 edition of AFG magazine, available online here. “We had expected this…
Hort Innovation Strategic Investment Plan 2022-2026
November 17, 2021Hort Innovation this week released its Strategic Investment Plan 2022-2026 for the Apple and Pear Fund. The SIP will guide Hort Innovation’s investment of…
The start of a brand new relationship
August 30, 2021This article originally appeared in the Winter 2021 edition of AFG – now online. Key points: Marketing builds…
Get ready for Ricó®
July 7, 2021Have you met Ricó® yet? From 9 July, this blushing newcomer will be hitting the fresh produce section of major…
Australian Pears 2019-20 marketing activity summary
September 30, 2020This article was written for the spring edition of Australian Fruitgrower magazine. Marketing activity is managed by Hort…
Grower of the Year – Howard Hansen
September 22, 2020Grower of the Year is awarded to an individual who is outstanding across all aspects of production, including…
