Export & Market Access

Export Readiness & Market Access

Building the foundations for industry to shift from ‘reactive price taker’ to ‘proactive market maker’.

Export & Market Access

Domestic market access

While protocols exist to permit the import of apples from New Zealand, China and Japan (an import risk analysis is currently underway by DAWR to permit entry of USA-grown apples), 99.7 per cent of apples sold in Australia are locally grown, owing to commercial considerations, robust biosecurity protocols and commitment by major retailers to support Australian primary producers.

Industry’s reliance on this domestic market to absorb volume, and limited export activities, increases exposure to imported apples and pears being able to compete with local product on price, quality, and variety.

A renewed focus on quality, expansion of branded varieties and the recent joint establishment of the Strategic Marketing Panel by APAL and Hort Innovation, aims to develop a marketing strategy that will revitalise domestic consumption, as well as driving overseas export opportunities in the longer term.

 

  • Interstate trade requirements

Interstate trade requirements

In addition to controlling those goods that can enter Australia from overseas, Australia also has rules and regulations about the movement of goods between states, or within states.

To move commercial consignments of plants, fruit or vegetables interstate, they need to be certified as free of pests, diseases and weeds. Depending on the product, you may need to get a Plant Health Certificate or Plant Health Assurance Certificate.

For more information on certification or moving goods interstate visit Australian Interstate Quarantine.

Aussie Apple quality specification

Developed to provide country-of-origin labelling and generate consumer loyalty toward Australian grown apples, the Aussie Apple brand is now used by many growers and pack houses as a mark of quality.

By restricting labelling to fruit that meets industry quality guidelines, consumers can be confident of a great eating experience.

The Guidelines for the Aussie Apple brand were completed in 2016 and provide written and pictorial quality parameters covering a number of common apple varieties.

The Guidelines are not designed to replace growers’ existing specifications or specific retailer specifications but establish a base level of quality parameters for Australian apples supplied into the domestic and export market.

Together, the Aussie Apples quality guidelines and retailer-specific guidelines will ensure ongoing consumer confidence and loyalty towards Australian produce.

Download Aussie Apples: Guidelines, specifications and product description language

READ MORE

Acknowledgement

The “Aussie Apples: Guidelines, specifications and product description language” document was funded through Horticulture Innovation Australia Limited
using the apple and pear industry levy funds from growers and funds from the Australian Government.


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