Marketing

Success breeds success for retail education program
Training store produce staff on best practice merchandising and identification of damaged fruit is leading to improved instore…
As fruit approaches maturity and is ready to pick, critical decisions need to be made about storing, packaging, and selling the fruit.
Thanks to advances in cold storage technology, Australian consumers can enjoy crisp, juicy and firm local apples year-round. Our geographic location presents lucrative opportunities for local growers to fulfil seasonal shoulder in other parts of the world.
A considerable portion of growers’ levy funds go into researching the impact of various post-harvest management techniques and post-harvest disorders.
During the post-harvest phase, there are a myriad of decisions to be made (often jointly) by the grower and pack house manager that will determine fruit storability and the quality of the pack out and (ultimately) the consumers’ eating experience. Production techniques, variety, maturity at harvest, and storage techniques are all increasingly driven by technology and must be assessed in determining the optimal storage regime and period for preserving quality
Apples and pears are suspectable to numerous post-harvest disorders such as scalds, rots and moulds, which impact the aesthetic and taste qualities of the fruit, and ultimately its saleability.Scientific research and technology continue to minimise and prevent post-harvest losses by improving growers’ and pack house managers’ understanding of storage performance and cold store management techniques
Growers and packers invest significant time and money in applying good manufacturing practices and ensuring compliance with safety standards such as Freshcare. Improving these food safety practices and understanding the sources of physical, chemical and microbial risks are vital if the fresh produce industry is to prevent costly product recalls and devastating reputational damage.
A global ‘war on waste’ has been declared by consumers, and retailers are under pressure to reduce plastic and excess packaging. But any reduction in packaging must be balanced against the benefits that packaging provides for marketing, traceability, food safety and quality.