APAL has commenced management and delivery of the Export Readiness and Market Access program, which will put in place the frameworks and tools required to drive the export of Australian Apples and Pears.
Funded by Hort Innovation, the program will focus on improving grower and packer export capability, whilst developing and maintaining key market access intelligence to assist exporters understand markets and connect with real export opportunities.
The program has been developed on the back of the review and objectives set out in the Apple & Pear Industry Export Development Strategy, which identified that Australia has recently only exported between 1–2 per cent of our total marketable production of apples and 8 per cent of pears.
This program will build the foundations for industry to achieve exports of 10 per cent of marketable production of apples and pears by 2027.
There are three key areas for project delivery:
- Market Development and Intelligence Strategy
- Export Capacity Building and Readiness
- Market Access and Market Improvement