About Us

Providing industry leadership and commercial advancement, APAL is the national representative for Australia’s $600 million apple and pear industry, and the owner of the Pink Lady® brand in over 100 countries.

APAL is creating a better future for Australian apple and pear growers by:

APAL is also the owner of the world’s leading fresh produce brand, Pink Lady®, in over 100 countries.

Learn more about APAL and the services we provide to industry, below.


Industry Strategy (2018 – 2023)

Industry Strategy (2018 – 2023)

Industry Strategy (2018 – 2023)

APAL has developed a 5-year strategy that is the first stage of a long-term plan to transform the profitability of the apple and pear industry. This strategy addresses the fundamental issues that are holding back industry growth in a global market.

This new strategy provides the industry with a clear and collective vision for a planned future – and the practical actions, timeframes and metrics to deliver it.

Download the APAL Industry Strategy 2018 – 2023

Statutory Role

Statutory Role

APAL is the national peak industry body for apple and pear growers, which includes statutory responsibilities on behalf of our sector.

While APAL does not collect levies, we are responsible for establishing the case for new levies paid by Australian apple and pear growers, or for adjusting the existing apple and pear levy.

Statutory Role


APAL Membership

Membership is free and open to all commercial (levy-paying) apple and/or pear growers (Class A members) and organisations representing apple and pear growers in each state (Class B Members).

APAL actively encourages membership as building stronger links across industry, allowing us to better understand and represent industry issues at all levels, and to build a strong and united apple and pear industry voice.

Members are entitled to:

Only apple and/or pear growers who pay levies (or have levies paid on their behalf) on the apples and/or pears they produce and sell are eligible for APAL membership.

View the APAL Constitution here.

View APAL’s financials and corporate governance information.

To apply to join APAL, check if you are already a member, or to request more information about eligibility for membership, contact us via the Contact Us link below.


Young Members’ Network

Young Members’ Network

Launched in 2019, the Young Members’ Network provides leadership, networking and career growth opportunities for rising stars of the industry.

Membership is open to all Australian commercial apple and pear growers, orchard and pack house managers, pome fruit researchers and students under 35.

Young Members’ Network