APAL staff deliver a range of technical, commercial and government advocacy services to Australia’s apple and pear growers and the wider pome fruit industry.
Based in Melbourne, our team also manage the Pink Lady® brand internationally.
The APAL team bring a wide range of expertise to the apple and pear industry, including:
- Commercial advisory
- Advocacy and government affairs
- Communications and media
- Market access and export readiness
- Brand and intellectual property management
- Variety commercialisation
- Data Analysis & Insights