Positive domestic marketing campaign results revealed
January 24, 2024In the first half of 2023, the levy-funded apples marketing campaign reached new audiences and ‘new to brand’…
Co-promotion activities for Australian apples or pears in key export markets
November 29, 2023Attention apple and pear exporters! Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for…
Assembling a marketing plan to drive growth
October 25, 2023Building a marketing plan on behalf of industry is not dissimilar to construction of a new model car….
Green light for annual marketing plans
August 23, 2023New research-based understandings have informed the annual marketing investment plans for apples and pears. Hort Innovation’s annual marketing…
Fruit Growers Tasmania Conference – Telling the good story
June 21, 2023Tasmanian growers have a great story to tell and should continue to work together to market and build…
Outstanding achievements recognised at the 2023 APAL Awards for Excellence
June 7, 2023The 2023 APAL Awards for Excellence celebrated the exceptional contribution made by industry leaders, growers, marketers, exporters and researchers. …
Reigniting excitement for apples at core of new marketing push
April 19, 2023New season apple marketing positions apples as delicious, healthy go-to snack in campaign that aims to lift consumption…
Consumer tracking reveals new insights for apples and pears
February 27, 2023Understanding consumer usage and perceptions of fresh produce and analysing the effectiveness of marketing campaigns is key to…
2023 APAL Awards for Excellence – Nominations
February 21, 2023Nominations for 2023 APAL Awards for Excellence are closed, with the recipients being announced at the APAL Industry…
Driving change in your orchard
September 7, 2022Smarter orchards will harness technology, data and the latest research findings to be more efficient and profitable into…
