Australian pears show promise in Indonesia
October 23, 2019Marketing a mix of pear varieties under a broad Australian Pears brand has the potential to boost sales…
Pear ‘shake up’ chance to secure spot in shopping basket
September 18, 2019Marketing Australian pears as a fresh, inspiring and bold ‘break free’ fruit choice may be the key to…
Consumer insights to drive refreshed pear marketing
June 11, 2019New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports…
Hong Kong marketing pilot identifies niche opportunities
June 5, 2019Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to…
New Kalei campaign set to sparkle
May 7, 2019APAL are investing in retail activities to support the season launch of Kalei® – one of the emerging…
Retail competition: threat or opportunity?
April 10, 2019Kitchener Partners principal Tristan Kitchener’s presentation on the changing retail landscape attracted a high level of interest at…
Hailstorm Heroes returns in 2019
March 20, 2019After devastating hailstorms in South Australia late last year, new season fruit has been left dotted with hail marks…
CEO Report – Tackling labour issues requires dual approach
January 9, 2019“Once in a 100-year’ storm strikes twice On the brink of a new year, this is not the…
2018 industry marketing hits top gear
December 13, 2018Keeping apples and pears front-of-the-mind and making sure consumers know how to get the best from them underpins…
Where to for packaging in a war-on-waste world?
November 21, 2018After the ABC’s War on Waste placed the use of packaging in the fresh produce sections of Australia’s…
