No Snackgrets apples marketing campaign hits the sweet spot
March 11, 2026A combination of targeted advertising and instore sampling of apple varieties is captivating consumers’ attention. Australia’s apple industry…
From no-regret snacking to global opportunity
February 18, 2026Find out how insights and evidence have shaped this year’s apples marketing plan. In FY26–27, the apple market…
Maximise success in China’s competitive fresh produce market
November 12, 2025Considering exporting apples to China in 2026? Make the most of this opportunity by gaining an understanding of…
Strong results for FY25 pears export marketing activities in New Zealand and Canada
October 22, 2025Tailored, insight-led export strategies are driving measurable outcomes and strengthening Australia’s global presence in key markets. The FY25…
Grower webinar invitation: Inside the Aussie Apples Marketing Program
October 10, 2025Join Hort Innovation for an overview of the current marketing strategy driving Aussie Apples across FY24-25 and into…
No Snackgrets: the campaign making apples Australia’s go-to snack
August 5, 2025Developed in collaboration with the Apple and Pear Strategic Market Development Panel, No Snackgrets is encouraging Australians to…
Now what for the supermarkets?
July 1, 2025With the federal election now out of the way, the Labor Government now has the time to fully…
International Australian Pears campaign boosts sales and brand awareness
January 29, 2025A high-impact promotion marketed pears to consumers in New Zealand, Singapore and Canada. The 2023–24 Australian pear international…
Celebrating the pink side of life
October 30, 2024Anchored in consumer insights, new Pink Lady® brand positioning is connecting with consumers around the world. Pink Lady…
Empowering the industry for a sustainable future
October 16, 2024Twenty-twenty-four has been a year of both challenges and opportunities for Australia’s apple and pear industry. Domestic pressures…
