No Snackgrets: Encouraging healthier snacking with Aussie Apples
September 25, 2024It’s time for Australians to embrace snacking without regret. With snacking revealed as an important part of most…
Soluna to double down on export success in 2024
August 21, 2024Export markets for Soluna™ in the Middle East and Asia are being locked in for Australian growers ahead…
Growing Australia’s apple export trade to China
May 22, 2024Australia has a competitive advantage when it comes to exporting apples to China, given consumer preferences and the…
Aussie apples elevate in international markets
May 8, 2024Australia’s apple export market has experienced a significant upsurge in the 2023 financial year, with strategic marketing initiatives…
New Directors appointed to APAL Board
January 31, 2024APAL bid farewell to two longstanding members of the APAL Board and welcomed new faces as Board Directors. …
Positive domestic marketing campaign results revealed
January 24, 2024In the first half of 2023, the levy-funded apples marketing campaign reached new audiences and ‘new to brand’…
Co-promotion activities for Australian apples or pears in key export markets
November 29, 2023Attention apple and pear exporters! Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for…
Assembling a marketing plan to drive growth
October 25, 2023Building a marketing plan on behalf of industry is not dissimilar to construction of a new model car….
Green light for annual marketing plans
August 23, 2023New research-based understandings have informed the annual marketing investment plans for apples and pears. Hort Innovation’s annual marketing…
Fruit Growers Tasmania Conference – Telling the good story
June 21, 2023Tasmanian growers have a great story to tell and should continue to work together to market and build…
