Reigniting excitement for apples at core of new marketing push
April 19, 2023New season apple marketing positions apples as delicious, healthy go-to snack in campaign that aims to lift consumption…
New consumer campaigns to promote pome fruit
July 27, 2022The full version of this article appears in the AFG Winter 2022 edition. Aussie Apples’ new domestic marketing…
Consumer behaviour data to provide greater insights for industry
March 22, 2022Two levy-funded consumer data projects aim to assess the effectiveness of category marketing and provide industry with consumer behaviour…
Hort Innovation Strategic Investment Plan 2022-2026
November 17, 2021Hort Innovation this week released its Strategic Investment Plan 2022-2026 for the Apple and Pear Fund. The SIP will guide Hort Innovation’s investment of…
The start of a brand new relationship
August 30, 2021This article originally appeared in the Winter 2021 edition of AFG – now online. Key points: Marketing builds…
Get ready for Ricó®
July 7, 2021Have you met Ricó® yet? From 9 July, this blushing newcomer will be hitting the fresh produce section of major…
Marketer of the Year – Mira Milich
September 22, 2020Marketer of the Year is open to any individual or team who through a marketing campaign has shown…
‘Pear with personality’ is packed with promise
September 15, 2020The Ricó® branded blush pear heads into its second commercial season with some promising export opportunities and the…
New technologies, advocacy, and looking forward
November 20, 2019Michele Allan presented this speech to the APAL AGM on 14 November 2019. Welcome everyone and thank you…
Australian pears bound for Thailand
October 30, 2019Australia’s pear resurgence took another step forward this month with the departure of the first mixed container…
