Trust in new Cider Mark
October 30, 2019Cider Australia has launched a world-first trust mark for craft ciders to educate consumers about the quality and…
Australian pears show promise in Indonesia
October 23, 2019Marketing a mix of pear varieties under a broad Australian Pears brand has the potential to boost sales…
Playing On The World Stage
July 10, 2019An expert panel at the APAL Industry Forum in June roundly agree that export is the way forward…
Hong Kong marketing pilot identifies niche opportunities
June 5, 2019Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to…
Retail competition: threat or opportunity?
April 10, 2019Kitchener Partners principal Tristan Kitchener’s presentation on the changing retail landscape attracted a high level of interest at…
Branded varieties burst into stores
March 18, 2019With harvest season well under way, newer varieties are starting to make an appearance in stores. While some…
Balanced trees and timing to optimise quality
January 9, 2019The 2018 APAL Future Orchards program focus on growing for quality and delivering consumers a great eating experience…
Pears attract strong buyer interest at Asia Fruit Logistica
October 21, 2018The launch of a new premium-pear brand Goulburn River Gold® and blush pear Fránk™ at Asia Fruit Logistica…
Research: What consumers want from apples and pears
Consumer research commissioned by APAL on why people buy apples and pears will underpin the development of new…
Pathways to boosting apple and pear consumption
There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities….
