The launch of a new premium-pear brand Goulburn River Gold® and blush pear Fránk™ at Asia Fruit Logistica in Hong Kong in September attracted strong interest from international buyers.
Australian exhibitors reported a string of trade enquiries for the blush pear ANP-0131 that was bred at the Agriculture Victoria’s Tatura-based Australian National Pear Breeding Program. Test branded as Fránk™, the pear proved popular with buyers attracted to its colour, texture and eating quality.
Asia Fruit Logistica is Asia’s premier fresh produce trade show attracting over 11,000 attendees from 70 countries. Attended by growers, marketers, exporters, importers and retailers from across Asia and beyond, the annual event offers an unmatched opportunity to showcase Australian fresh produce.
APAL attended the event to promote apple and pear exports with Hort Innovation under the ‘Taste Australia’ banner. Taste Australia brings together more than 20 of Australia’s leading produce exporters, brands and peak industry bodies to promote the finest Australian exports to the world. Taste Australia unites and showcases the best of Australia, driving awareness and building equity in Australian produce.
Many companies take advantage of the event to launch new products, varieties or brands, and this year APAL joined in, launching a new premium pear brand from the Goulburn Valley, and a bold new blush pear.
Goulburn River Gold® is a premium, quality-controlled pear brand for Packham pears developed by APAL and Goulburn Valley growers to grow exports into selected, new markets. Pear exports have grown strongly this year to key markets in New Zealand, Canada, Indonesia and Singapore.
Fránk was also on display and very well received. Market testing of bold, new branding for the pear attracted a high level of interest from importers and retailers keen to try the pear and experience its excellent eating qualities.
Apple and pear growers who attend the event have a unique opportunity to speak directly with Asian buyers and build relationships with them. Seeka Australia Sales Manager Cameron Carter said he received at least a dozen genuine trade enquiries arising from the promotion of Fránk pears. “Buyers were commenting on the pear’s unique colour and both firm and ripe eating quality,” Cameron said.
Pears were a feature of the Taste Australia stand with a new recipe featured each day. These recipes were well received and displayed the diversity of Australian pear growing.
APAL, in conjunction with Pink Lady Development Ltd hosted an al fresco style stand to promote the Pink Lady® brand and product to buyers across the region. The Pink Lady brand has recently received a refresh, with the new, modern look also on display for the first time. The stand was a hive of activity across all three days of the show, with existing importers mixing with new and hopeful participants. The new look branding was a feature in conversation.
APAL’s Head of Group Brand and Regional Manager for Asia, Craig Chester, described the Pink Lady stand at Asia Fruit Logistica as a vital hub for meeting with stakeholders from across the region. “With Asia becoming increasingly important to the Pink Lady brand, the importance of the stand in Hong Kong also increases,” Craig said.
There are many benefits in attending an event such as Asia Fruit Logistica and growers who are serious about exporting their apples and pears to Asia are strongly encouraged to attend in 2019. The APAL stand can be used as a base for growers to speak with Asian buyers and build relationships.
Asia Fruit Logistica will run 4-6 September 2019. Anyone interested in participating on the APAL stand can contact APAL Head of Group Quality and Innovation Andrew Mandemaker at email@example.com or 03 9329 3511.