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Pathways to boosting apple and pear consumption

Business Management

There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities. Hort Innovation’s Olivia Grey shares an update of targeted marketing activities part of the 2018 marketing campaign for apples and pears.

The Aussie Apples and Australian Pears display at the Royal Queensland Show, Ekka, where samples of apples and pears, juice and slinkies were all handed out to an appreciative audience looking for a healthy alternative.

Apple, pecan and date muffins created by health influencer Jessica Sepel who has shared the recipe with her nearly 200,000 Instagram followers. The recipe has also been picked up by Body+Soul magazine and shared across their Facebook and Instagram accounts.

A shopper in Hong Kong making the most of the Australian Pears – Taste Australia promotion.

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Hort Innovation Hort Innovation apple and pear marketing Marketing News

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