Hailstorm Heroes wins Marketer of the Year award
July 3, 2019APAL congratulates Hort Innovation’s Olivia Grey for winning the Marketer of the Year award after her role in…
Consumer insights to drive refreshed pear marketing
June 11, 2019New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports…
Hong Kong marketing pilot identifies niche opportunities
June 5, 2019Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to…
Hailstorm Heroes returns in 2019
March 20, 2019After devastating hailstorms in South Australia late last year, new season fruit has been left dotted with hail marks…
2018 industry marketing hits top gear
December 13, 2018Keeping apples and pears front-of-the-mind and making sure consumers know how to get the best from them underpins…
Pathways to boosting apple and pear consumption
October 21, 2018There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities….
Speed marketing update: 2017 through 2018
September 3, 2018Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears…
Speed marketing update: 2017 through 2018
Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears…
2018 industry marketing hits top gear
June 25, 2018A successful stand at the Sydney Royal Easter Show, the integrated Hailstorm Heroes campaign to support SA growers,…
In-store pear tasting boosts sales by 24 per cent
March 19, 2018New sales data released by Hort Innovation has revealed that in-store sampling of Packham pears over summer boosted…
