APAL’s Coregeo business, which manages thePink Lady® brand in the United Kingdom, recently published the results of their 2015Snackisfaction® consumer survey that ranked Pink Lady apples as the top snack.

They tested 115 people in the UK to see which of six snacks – Pink Lady apples, milk chocolate, potato crisps, shortbread, carrots and celery combined, and unsalted nuts – was preferred.

The Snackisfaction ranking combines how each snack appeals to people’s senses with how it makes people feel when they eat it. More than 30 positive and negative emotions and sensory cues were taken into account.

Survey respondents said they felt active, enthusiastic, energetic, refreshed and invigorated after eating Pink Lady apples.

The survey also showed people did not feel the guilt about eating Pink Lady apples that they felt after eating some of the other snacks on offer, and they avoided feeling ‘uninspired’, a tag associated with carrots and celery.

The Snackisfaction campaign began in 2015 and will continue in 2016.

Source: coregeo.co.uk