Growers take over Kanzi management in Australia
January 28, 2020Five of the country’s leading apple growers have joined forces to launch a new brand management business and…
Cosmic Crisp® arrives in Australia
July 15, 2019Red Rich Fruits secures exclusive Australian rights to Cosmic Crisp® Apples. After widespread planting in the US, the…
Consumer insights to drive refreshed pear marketing
June 11, 2019New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports…
Hong Kong marketing pilot identifies niche opportunities
June 5, 2019Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to…
New Kalei campaign set to sparkle
May 7, 2019APAL are investing in retail activities to support the season launch of Kalei® – one of the emerging…
New path for trans-Tasman breeding program
April 3, 2019A new ownership structure for the trans-Tasman breeding program, Prevar, will benefit growers on both sides of the…
Jeftomson brings new Dazzle apple to Australia
September 19, 2018Goulburn Valley grower, packer and marketer Jeftomson will manage the new Dazzle® apple in Australia, in its first…
Pink Lady® territory in focus – Southeast Asia
June 25, 2018Southeast Asia is an increasingly important market for Pink Lady®, including both existing and emerging markets. Following a…
Brand evolution for Pink Lady
December 28, 2017APAL has led the development of a more sophisticated look and an ‘evolved’ approach to Pink Lady® branding…
Montague brings Kissabel® to Australia
November 1, 2017The newly-launched red-fleshed apple brand Kissabel® will be managed in Australia by Montague and available for sampling to…
