About APAL

APAL is an industry representative body and non-profit membership organisation that supports Australia’s commercial apple and pear growers by:

  • Improving orchard productivity and grower profitability
  • Managing industry extension
  • Delivering new varieties
  • Managing the Pink Lady® brand
  • Creating export market opportunities
  • Providing industry communications
  • Collecting and analysing industry data
  • Certifying nursery trees and rootstocks
  • Promoting industry interests
  • Connecting growers nationwide
  • Empowering members through a united industry voice
  • Advancing Australia’s horticultural sector

Strategic plan (2014 – 2019)

APAL’s strategic plan (2014-2019), which is available to APAL members by contacting us, outlines our vision and mission and objectives to achieve these.

Vision

APAL’s vision is a growing, profitable, and sustainable apple and pear industry.

Mission

Provide leadership, direction, services, expertise and advocacy to all stakeholders to ensure the apple and pear industry achieves its vision.

APAL’s history

APAL was established as a company limited by guarantee in August 2002 by transferring the incorporation of the Australian Apple and Pear Growers Association Inc. (AAPGA) from the Associations Incorporation Act (Vic) 1981 to the Corporations Act (Cth) 2001.

APAL adopted a new constitution and changed its name but continues the role and activities of the AAPGA, which was originally formed in 1945 — to promote the interests of apple and pear growers throughout Australia.

In November 2008, APAL launched an intellectual property (IP) division, to place the management of IP activities into a dedicated division. As well as manage IP, the division offers a consultancy service to horticultural industries to assist them in all aspects of commercialising new fruit and vegetable varieties.