TV Episode 2: APAL quality monitoring program explained

Our next episode of APAL’s new TV series will be available in coming days and looks at the quality programs our competitors have put in place to lift sales, improve returns and deliver a product that reliably delights consumers. 

APAL began its national apple and pear quality monitoring program last year to ensure our industry holds it place with consumers. In this episode, Dr Andreas Klieber of Quality Associates, Tristan Kitchener of Kitchener Partners and APAL’s own Head of Quality Andrew Mandemaker discuss the program what it may mean for your crop, and the future expectations of retailers and consumers.  

We think this latest episode is essential viewing for every member of the apple and pear industry, and will be available to watch anywhere, any time. 

You can register here to receive an alert when the next episode is available or visit our website. 

Catch up on Episode 1 now!