No Snackgrets apples marketing campaign hits the sweet spot
March 11, 2026A combination of targeted advertising and instore sampling of apple varieties is captivating consumers’ attention. Australia’s apple industry…
From no-regret snacking to global opportunity
February 18, 2026Find out how insights and evidence have shaped this year’s apples marketing plan. In FY26–27, the apple market…
No Snackgrets: the campaign making apples Australia’s go-to snack
August 5, 2025Developed in collaboration with the Apple and Pear Strategic Market Development Panel, No Snackgrets is encouraging Australians to…
Celebrating the pink side of life
October 30, 2024Anchored in consumer insights, new Pink Lady® brand positioning is connecting with consumers around the world. Pink Lady…
No Snackgrets: Encouraging healthier snacking with Aussie Apples
September 25, 2024It’s time for Australians to embrace snacking without regret. With snacking revealed as an important part of most…
Hort Innovation and Thinkerbell ink three-year deal to boost Aussie fruit, nut and veg
May 29, 2024Hort Innovation has upped the ante on its decades of championing Aussie horticulture, today inking a three-year strategic…
Aussie apples elevate in international markets
May 8, 2024Australia’s apple export market has experienced a significant upsurge in the 2023 financial year, with strategic marketing initiatives…
Reigniting excitement for apples at core of new marketing push
April 19, 2023New season apple marketing positions apples as delicious, healthy go-to snack in campaign that aims to lift consumption…
Consumer tracking reveals new insights for apples and pears
February 27, 2023Understanding consumer usage and perceptions of fresh produce and analysing the effectiveness of marketing campaigns is key to…
New consumer campaigns to promote pome fruit
July 27, 2022The full version of this article appears in the AFG Winter 2022 edition. Aussie Apples’ new domestic marketing…
