Business Development Group Update – December 2016
December 2016 | Future Orchards® Business Development Group | newsletter
The December 2016 Business Development Group update focuses on making better use of OrchardNet fruit-size monitoring. The newsletter notes that 440 blocks had used the fruit-sizing component in the previous season and that 236 blocks were already being actively monitored for the new season, with a target of reaching 500 blocks.
A key reminder is the importance of recording an accurate full-bloom date. Because growing regions and seasons differ, the newsletter explains that Days After Full Bloom (DAFB) is essential for meaningful comparisons between blocks and for using target fruit-growth lines correctly.
The update reinforces a broader Future Orchards® principle: useful benchmarking depends on consistent, timely data. Accurate block records allow growers to compare fruit growth with regional and national performance and respond earlier where fruit development is falling behind target.
