Pink Lady® wows at Asia Fruit Logistica in Bangkok
Pink Lady® stand at Asia Fruit Logistica, 2-4 November 2022.
The world’s most recognised apple brand, Pink Lady®, brought the ‘wow’ at Asia Fruit Logistica in Bangkok last week, its colourful stand putting smiles on attendees’ faces as they walked by.
From 2–4 November 2022, the Pink Lady® stand featuring striking graphics and tantalising retail display stood proudly among hundreds of exhibitors from 42 countries across the globe, including 18 national and group pavilions.
After a two-year hiatus due to the pandemic, Asia Fruit Logistica returned to Bangkok in 2022, bringing together thousands of fresh produce professionals from around the world. Touted Asia’s premier fresh produce trade show, the annual conference provides a platform for the industry to meet with new and existing suppliers and customers, learn from a diverse range of fresh produce categories and discover new product innovation and marketing strategies.
Over the course of the conference, the Pink Lady® team met with partners, exporters and importers, retailers and key industry stakeholders, sharing their passion for the Pink Lady® brand to help drive growth and demand from around the world.
In the Australia Pavilion, Hort Innovation together with the Australian Food and Wine Collaboration Group delivered the ‘Taste the Wonders of Australia’ event, showcasing Australia’s finest produce with local celebrity chef, Ksynn Detcharoen, of Bangkok Private Chef Dining and MasterChef Thailand.
RicoTM pears, Pink Lady® and SolunaTM (previously known as Bravo®) also featured in cooking demonstrations in the Australia Pavilion over the course of the conference, thanks to Austrade.
Rico pears cooking demonstration at the Australia Pavilion at Asia Fruit Logistica.
