Driving change in your orchard
September 7, 2022Smarter orchards will harness technology, data and the latest research findings to be more efficient and profitable into…
Australian Pears 2019-20 marketing activity summary
September 30, 2020This article was written for the spring edition of Australian Fruitgrower magazine. Marketing activity is managed by Hort…
Marketer of the Year – Mira Milich
September 22, 2020Marketer of the Year is open to any individual or team who through a marketing campaign has shown…
Growers take over Kanzi management in Australia
January 28, 2020Five of the country’s leading apple growers have joined forces to launch a new brand management business and…
Pear ‘shake up’ chance to secure spot in shopping basket
September 18, 2019Marketing Australian pears as a fresh, inspiring and bold ‘break free’ fruit choice may be the key to…
Cosmic Crisp® arrives in Australia
July 15, 2019Red Rich Fruits secures exclusive Australian rights to Cosmic Crisp® Apples. After widespread planting in the US, the…
Consumer insights to drive refreshed pear marketing
June 11, 2019New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports…
Hong Kong marketing pilot identifies niche opportunities
June 5, 2019Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to…
New Kalei campaign set to sparkle
May 7, 2019APAL are investing in retail activities to support the season launch of Kalei® – one of the emerging…
Branded varieties burst into stores
March 18, 2019With harvest season well under way, newer varieties are starting to make an appearance in stores. While some…
