International Australian Pears campaign boosts sales and brand awareness
January 29, 2025A high-impact promotion marketed pears to consumers in New Zealand, Singapore and Canada. The 2023–24 Australian pear international…
Dark side of supermarkets exposed
January 22, 2025The recent ACCC public hearings which formed part of the inquiry into supermarket practices were both fascinating and…
2025 APAL Awards for Excellence
December 18, 2024The APAL Awards for Excellence recognise the outstanding contributions of those who help shape our industry in their…
Celebrating the pink side of life
October 30, 2024Anchored in consumer insights, new Pink Lady® brand positioning is connecting with consumers around the world. Pink Lady…
Controlling the controllables: Highlights from the 2024 APAL Industry Forum
July 3, 2024The APAL Industry Forum couldn’t have come at a more critical time for growers. As CEO Phil Turnbull…
Growing Australia’s apple export trade to China
May 22, 2024Australia has a competitive advantage when it comes to exporting apples to China, given consumer preferences and the…
Aussie apples elevate in international markets
May 8, 2024Australia’s apple export market has experienced a significant upsurge in the 2023 financial year, with strategic marketing initiatives…
Agritourism excellence: Glenbernie Orchard’s journey since the APAL Awards for Excellence 2023
March 20, 2024Jo-Anne Fahey of Darkes Cider at Glenbernie Orchard, recipient of APAL’s Agritourism Award in the Awards for Excellence…
Introducing Twenty Degrees, an evolution of APAL’s commercial business
February 14, 2024APAL announces new commercial entity for the commercial development of fresh produce brands internationally. At the 2023 APAL…
Co-promotion activities for Australian apples or pears in key export markets
November 29, 2023Attention apple and pear exporters! Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for…
