Growing for your market (AgFirst article, November 2010)

November 2010 | AgFirst | Future Orchards® article

This resource frames orchard management around a simple question: what fruit does the target market require, and what production decisions are needed to deliver it consistently? It encourages growers to set crop and quality targets from market requirements rather than treating yield as the only measure of success.

The article links fruit size, colour, packout and crop load with orchard profitability and provides a practical foundation for later Future Orchards® work on objective crop-load management and block benchmarking.