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APAL strengthens growers’ voice with advocacy appointment

Industry Advocacy

Apple and Pear Australia Ltd (APAL) is pleased to announce the appointment of Jeremy Griffith to the new role of Head of Advocacy and Government Relations.

CEO Phil Turnbull said advocacy was an important area for both APAL and the apple and pear industry and the new role would significantly strengthen growers’ voice and representation in Government and corporate negotiations.

Trade, biosecurity, availability of seasonal labour, the Horticulture Award, assurance scheme requirements and growing regulatory pressures were just some of the areas impacting growers which required informed, diplomatic and skilful representation.

“The growing complexity of issues we face and the diverse group of both stakeholders and those we wish to influence, requires specific experience and expertise,” Phil said.

“Jeremy has extensive corporate and government experience with a particular focus on Government and Regulatory risk, communication strategy, crisis management and media relations, and a national network of Government contacts.

“His familiarity with Canberra and his previous roles within state and federal Government, and in corporate affairs for a number of top 20 ASX-listed companies have given him exceptional experience and skills.

“We are delighted these will be brought to bear on behalf of the apple and pear industry.”

Jeremy served as Director of External Affairs & Group Communications, Foster’s (Carlton & United Breweries), where he was also a member of the Executive Leadership Team for over five years. He was Head of Asia Pacific Corporate Relations, Visa, based in Singapore, and Head of Corporate and Government Relations, St George Bank.

His government experience includes working as the industry and science advisor to the Federal Minister for Industry, as well as roles in the NSW Government as lands advisor to the NSW Minister for Land, Water and Forests, and research officer to the NSW Deputy Premier.

He has been a board member of Australian Banking and Financial Services Ombudsman, and Australian Association of National Advertisers.

Jeremy will work from the Melbourne office and will be at the APAL AGM on Friday 30 October to meet growers and industry stakeholders.

He can be contacted (Monday to Wednesday) on 03 9329 3511 or via

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