Growing with good data and objectivity in a challenging world – video

September 2021 | Presented by AgFirst | Future Orchards® Orchard Talk

This Orchard Talk recording accompanies AgFirst’s “Growing with Good Data and Objectivity in a Challenging World” presentation. It explores how orchard businesses can use measured information to make decisions more consistently in an environment where seasonal conditions, labour, costs and market requirements are continually changing.

The discussion supports a practical data cycle: define what success looks like, collect information that directly relates to that objective, compare actual performance with the target, and then change management where the evidence shows a gap. Block-level yield, quality, crop-load and cost records are most useful when they are gathered consistently enough to reveal trends over multiple seasons.

For growers and advisers, the recording provides context around the slides and reinforces the Future Orchards® principle that measurement only creates value when it leads to better decisions, follow-up and accountability.