From data to decisions: Sami Mäkeläinen on practical AI for growers

Artificial intelligence is everywhere.

From boardrooms and government policy discussions to everyday business operations, AI is rapidly becoming one of the most talked-about technologies of our time. Yet many growers are still asking a simple question: what can AI actually do for my business?

At the 2026 APAL Industry Forum, strategic foresight specialist Sami Mäkeläinen will provide practical answers.

His session, From Data to Decisions: Unlocking the Power of AI, is designed to cut through the hype and focus on real-world applications that growers can use today.

Rather than exploring futuristic possibilities, Sami will demonstrate how AI can support everyday business decisions, improve efficiency and help businesses make better use of existing information.

Attendees will see practical examples of how AI can assist with analysing historical data, streamlining administrative tasks and supporting decision-making processes.

The session is specifically designed to build AI literacy in a way that is relevant and accessible for growers and horticultural businesses.

Sami’s background combines deep technical expertise with extensive experience helping organisations navigate emerging technologies.

His career has included roles with Nokia, Telstra and numerous strategic foresight initiatives focused on the long-term impacts of technology.

Today, through his consultancy Transition Level, he works with organisations seeking to adopt AI thoughtfully, responsibly and effectively.

Importantly, the session will also address realistic expectations.

What works well today? What limitations still exist? What developments are likely to emerge in the near future?

For growers evaluating new technologies, understanding both the opportunities and constraints of AI is essential.

As labour shortages, productivity challenges and increasing data availability continue to influence agriculture, technologies that improve efficiency and decision-making are attracting growing attention.

Whether you’re AI-curious or already experimenting with new tools, this session promises practical insights and actionable ideas that can be taken back to your business immediately.

Help shape the session

To ensure the session is as practical and relevant as possible, attendees are encouraged to complete a short pre-session survey. Responses will help Sami better understand participants’ current use of AI, key questions and areas of interest, allowing him to tailor the session content accordingly.

Complete the survey here: https://forms.gle/MPhiHhZW464Ksn3f8

Join us at the 2026 APAL Industry Forum

This session will be presented at the 2026 APAL Industry Forum, taking place on Monday 27 July 2026 at Zinc at Federation Square, Melbourne. The event brings together growers, packers, marketers and industry leaders from across Australia to explore the opportunities and challenges shaping the future of the apple and pear industry.

Register now: https://www.eventbrite.com.au/e/apal-industry-forum-and-awards-for-excellence-2026-tickets-1980345805614