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Take home fruit grew in dollar sales, declined in volume sales

News

In the four weeks to 13 June 2021, the take home fruit category grew by 1.0% in dollar sales while volume sales declined -6.7% versus the same time year ago.

Apples

Apples declined by -10.3% in dollar sales and -6.6% in volume sales. One of the key contributing factors to the decline was due to a drop in volume purchased per occasion.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last 4 weeks compared to the prior year.

Pears

Pears declined by -6.1% in dollar sales while volume sales remained stable at 0.3% vs the same time year ago. The dollar sales decline for pears was driven in part by a decline in average price per kg.

Other pears, consisting of varieties, such as Beurre Bosc & Corella pears etc., saw a decline in both dollar and volume sales in the latest 4 weeks.

The decline of other pears was driven by a decline in buying households and purchase frequency.

 

APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 13 Jun 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.

Prior performance

Pears decline, apples see some growth April-May – (to 16 April 2021)

Apple and pear purchases and price per kilo drop March—April – (to 18 April 2021)

Consumer apple and pear purchases drop in February – (to 21 March 2021)

Price offsets reduced sales – (to 24 January 2021)

New varieties continue strong consumer growth – (to 27 December 2020)

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

Tagged:
consumers data sales

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