Western Australian apple growers have launched an intensive apple quality testing program this week to coincide with the launch of 2019 apple season to let consumers know that ‘when you choose to buy a WA apple, it will be a great apple’.
A 2017 survey by independent consumer group CHOICE found apples — more than any other fruit or vegetable — frequently disappointed buyers in terms of flavour, quality, and freshness. Pomewest Chairman and apple grower Harvey Giblett said it only took “one apple” to get a bad reputation.
“People always remember the bad experience,” he said.
So, this year, WA growers will be making sure that their apples will be hitting retail in peak eating condition. The testing program has commenced with Gala apples now in season and in-store. Other traditional favourite apples like Granny Smith and Pink Lady® will follow.
Pomewest’s Executive Manager, Nardia Stacy, said that the WA apple industry has an ongoing commitment to consistently delivering great apples to customers.
“With the ability to bring the whole industry together we are dedicated to provide excellence in eating quality. We aim to promote consumer confidence and increase demand for WA apples,” Nardia said.
The quality program is an initiative of the Agricultural Produce Commission (APC) Apple and Pear Committee as part of ongoing strategic commitment to lift the quality of WA apples to market through innovation and quality standards. The funding this industry program is supported by apple growers.