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Price offsets reduced sales – January 2021

News

 

In the four weeks to 24 January 2021 the take home fruit category has grown 4.2 per cent in dollar sales and 1.6 per cent in volume sales, when compared to the same time a year ago.

Apples grew 11.6 per cent in dollar sales while volume sales declined -17.8 per cent. Dollar sales growth was driven in part by a 35.9 per cent price increase compared to the prior year. A decline in buying households and purchase occasions contributed to the volume decline.

Other apples, consisting of new varieties, such as Envy™, Eve™, Jazz™, Kanzi®, etc. saw the strongest volume sales growth in the last 4 weeks compared to the prior year, while Red Delicious declined the most in sales.

Pears grew 5.9 per cent in dollar sales and volume sales declined -4.9 per cent, with the average price per KG seeing an increase of 11.4 per cent. A decline in average buying occasions and volume purchased per occasions contributed to the decline in volume sales.

Other pears, consisting of Beurré Bosc and Corella, have performed well in the latest four weeks, and were the main volume growth drivers for pears. Other pear performance was driven by an increase in purchase frequency and number of buying households.

*APAL calculation based in part on data reported by Nielsen through its Homescan Service for the fruit category to 24 January 2021 vs a year ago, for the total Australia market, according to the Nielsen standard product hierarchy. Copyright © 2021, The Nielsen Company.

Prior performance

New varieties continue strong consumer growth (to 27 December 2020)

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

Tagged:
consumer data homescan Nielsen sales

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