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Consumers spend more on apples and pears

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Nielsen Homescan November 2020

In the four weeks to 29 November 2020 the take home fruit category has grown 9.7 per cent in dollar sales and declined -3.4 per cent in volume sales, when compared to the same time a year ago.

Apples grew 16.5 per cent in dollar sales and were declining -8.3 per cent in volume sales, driven in part by a 27.0 per cent price increase compared to the prior year. A decline in buying households and purchase frequency contributed to apples volume decline.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw the strongest volume sales gain in the last four weeks compared to the prior year, while Red Delicious and Fuji declined the most in sales.

Pears grew 21.9 per cent in dollar sales and 14.5 per cent in volume sales, with the average price per kilo up  6.4 per cent. A strong increase in pear-buying households and purchase frequency contributed to the positive sales growth. Other pears, consisting of varieties, such as Beurré Bosc and Corella etc., have performed well in the latest four weeks and were the main volume growth drivers for pears. Other pears performance was driven by an increase in purchase frequency and buying households. Packham pears were the only segment to decline in volume sales in the latest four weeks.

APAL calculation based in part on data reported by Nielsen through its Homescan Service for the fruit category to 29 NOV 2020 vs year ago, for the total Australia market, according to the Nielsen standard product hierarchy. Copyright © 2020

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