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Pears and apples decline in volume sales

News

In the four weeks to 11 July 2021, the take home fruit category declined -0.8% in dollar sales and -2.3% in volume sales versus the same time year ago.

Apples

Apples declined by -8.2% in dollar sales and grew 5.5% in volume sales. The key contributing factors to the volume sales growth was due to an increase in buying households and purchase frequency.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last 4 weeks compared to the prior year.

Royal Gala was the only varietal to see both value and volume growth in the last 4 weeks.

Pears

Pears declined -12.8% in dollar sales and grew 0.1% in volume sales. An increase in buying households and volume purchased per occasion contributed to the growth in volume sales.

Other pears, consisting of varieties, such as Beurre Bosc & Corella pears etc., saw a decline in both dollar and volume sales in the latest 4 weeks.

The decline of other pears was driven by a decline in buying households and purchase frequency.

APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 11 Jul 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.

Prior performance

Take home fruit grew in dollar sales, declined in volume sales – (to 13 June 2021)

Pears decline, apples see some growth April-May – (to 16 April 2021)

Apple and pear purchases and price per kilo drop March—April – (to 18 April 2021)

Consumer apple and pear purchases drop in February – (to 21 March 2021)

Price offsets reduced sales – (to 24 January 2021)

New varieties continue strong consumer growth – (to 27 December 2020)

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

Tagged:
consumers data sales

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