Pears and apples decline in volume salesNews
In the four weeks to 11 July 2021, the take home fruit category declined -0.8% in dollar sales and -2.3% in volume sales versus the same time year ago.
Apples declined by -8.2% in dollar sales and grew 5.5% in volume sales. The key contributing factors to the volume sales growth was due to an increase in buying households and purchase frequency.
Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last 4 weeks compared to the prior year.
Royal Gala was the only varietal to see both value and volume growth in the last 4 weeks.
Pears declined -12.8% in dollar sales and grew 0.1% in volume sales. An increase in buying households and volume purchased per occasion contributed to the growth in volume sales.
Other pears, consisting of varieties, such as Beurre Bosc & Corella pears etc., saw a decline in both dollar and volume sales in the latest 4 weeks.
The decline of other pears was driven by a decline in buying households and purchase frequency.
APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 11 Jul 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.