Apples and pears grow in volume sales compared to last yearNews
In the four weeks to 8 August 2021, the take home fruit category grew 1.2% in dollar sales and 0.6% in volume sales versus the same time year ago.
Apples declined by -8.2% in dollar sales and grew 2.9% in volume sales. The key contributing factors to the volume sales growth was due to an increase in buying households and purchase frequency.
Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last 4 weeks compared to the prior year.
Royal Gala was the varietal that saw the highest volume growth in the last 4 weeks.
Pears declined -9.7% in dollar sales and grew 3.3% in volume sales vs the same time a year ago. An increase in buying households and purchase frequency contributed to the growth in volume sales.
Other pears, consisting of varieties, such as Beurre Bosc & Corella pears etc., saw a decline in both dollar and volume sales in the latest 4 weeks.
The decline of other pears was driven by a decline in buying households, purchase frequency and volume purchased per occasion.
APAL calculation based in part on data reported by NielsenIQ through its Homescan Service for the fresh fruit category to 08 Aug 2021, for the Total Australia market, according to the NielsenIQ standard product hierarchy. Copyright © 2021, Nielsen Consumer LLC.