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New varieties continue strong consumer growth – December 2020

News

In the four weeks to 27 December 2020 the take home fruit category has grown 4.7 per cent in dollar sales and declined -5.1 per cent in volume sales, versus same time year ago.

Apples grew 17.7 per cent in dollar sales and declined by -9.9 per cent in volume sales, driven in part by a 30.6 per cent price increase when compared to the prior year. One of the key contributing factors to the volume sales decline was a decline in buying households and average buying occasions.

Other apples, consisting of new varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw the strongest volume sales growth in the last four weeks compared to the prior year, while Red Delicious and Fuji declined the most in sales.

Pears grew 17.1 per cent in dollar sales and 4.8 per cent in volume sales, with the average price per kilogram (kg) rising 11.7 per cent. An increase in purchase frequency and higher average price per kg contributed to the positive sales growth. Other pears, consisting of varieties, such as Beurré Bosc & Corella, have performed well in the latest four weeks, and were the main volume growth drivers for pears.

Other pears performance was driven by an increase in purchase frequency and buying households and was the only segment to see volume growth in the latest four weeks.

APAL calculations are based in part on data reported by Nielsen through its Homescan Service for the fruit category to 27 DEC 2020 vs  a year ago, for the total Australia market, according to the Nielsen standard product hierarchy. Copyright © 2020, The Nielsen Company.

 

Prior performance

Consumers spend more on apples and pears (to 29 November, 2020)

Apples and pears take-home sales performance (to 1 November, 2020).

 

 

Tagged:
consumers data sales

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