New direction for Aussie Apples

Hort Innovation is taking a new direction with the Get Your Crunch On marketing message for Aussie Apples.

Aussie Apples will focus on developing a broader reach for the ‘Get Your Crunch On’ marketing message.

Aussie Apples has wound its partnership with Netball Australia to a close, with the decision made to focus on a range of broader media activities and retailer activations to support the sale of one of Australia’s favourite fruits. This decision was supported by the Apple and Pear Strategic Investment Advisory Panel (SIAP).

The partnership with netball in 2017 saw some positive outcomes for industry, including hundreds of apples being handed out at games, ambassador activities, match signage at televised netball events, production of a sports nutrition guide and winning the Parents’ Voice Fame Award.

However, in 2018 the focus is shifting to a broad reach for the ‘Get Your Crunch On’ message through mediums such as television, radio and cinema advertising, plus the boosting of the Aussie Apples digital presence across the internet via social media platforms, YouTube and Spotify.




By |May 29th, 2018|Marketing|

About the Author:

Industry marketing initiatives are managed by Hort Innovation and are funded by the apple and pear marketing levy. This content has been prepared by the Hort Innovation apple and pear team, with growers welcome to contact Apple and Pear Marketing Manager Olivia Grey ( with any questions relating to the marketing programme.