Pink Lady® Development Ltd has appointed Mr Ryan Au as its new Brand Manager to support the marketing and development of Pink Lady® apples in South East Asia.
Ryan has a number of years of experience in marketing and promotion of produce. His focus will be on further developing the network that has been established so far to support the Pink Lady® brand in the region. He will be based in Kuala Lumpur, Malaysia.
Pink Lady Development is a joint venture company shared between APAL and Star Fruits, who are also APAL’s European Pink Lady master licensee. Pink Lady Development oversees the development of emerging market opportunities for the Pink Lady brand and supports product investment.
The company also promotes and develops Pink Lady trademark activities and usages, manages promotion and development funds, assists in the selection of import licensees and/or licensed distributors, and assists licensed suppliers in technical packing and quality management. It also helps to better co-ordinate supply and quality controls, which will assist in managing the reputation of the Pink Lady brand, and support Cripps Pink and Cripps Pink Mutations owners in the management of their varieties in producing territories.