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Meet the new APAL Board Directors for WA and Tasmania


APAL today welcomed the official appointment of two new Directors to the APAL Board at the Annual General Meeting. 

The position of Director for WA has been filled by Mark Scott, who has replaced outgoing Director Paul Good. 

The position of Director for Tas has been filled on a 12-month basis by Jake Norris, who has replaced outgoing Director Scott Price. 

Mark Scott 

Mark Scott, Director for WA

Mark Scott is a director of Nannup Fresh Fruit Pty Ltd, farming in the Blackwood River valley close to Nannup 280km south of Perth with his family. Mark has worked in the horticulture industry since 1992, including a season in the USA, and has been in industry advocacy roles since 1996. In 2015, Mark became a committee member of PomeWest – the representative and research and marketing body for apple and pear growers in Western Australia. Mark chaired PomeWest for nearly 3 years. His farm is a diverse operation, including apples, pears, stone fruit and some other niche products. The orchard is a balance of licensed varieties, including Kanzi and Bravo as well as high density plantings of Gala, Granny and Pink Lady clones.  

What are you most looking forward to in your new role as Director? 

“I am looking forward to the challenge of a national industry role and to learn and understand variety and trademark management.” 

Jake Norris 

Jake Norris, Director for Tasmania

Jake Norris has been CEO of Hansen Orchards since 2016, leading a fourth-generation, vertically integrated family business of growers, packers and marketers.  Prior to his role at Hansen Orchards, Jake worked with professional services firm KPMG where he advised businesses from multiple sectors, from large to small, and he brings strong financial experience to his work as CEO of Tasmania’s largest apple and cherry producer. Jake understands all levels of the supply chain across multiple produce categories. He is a Chartered Accountant and holds a Bachelor of Commerce (University of Tasmania) and Grad Dip of Accounting (Deakin University).  Jake also sits on the Tasmanian Regional Council of Chartered Accountants Australia & New Zealand (CAANZ). 

What are you most looking forward to in your new role as Director? 

“I do feel in some ways that I’ll represent the emerging group of leaders and future custodians of our industry. The sector stands on solid ground, but many challenges lie ahead. Survival is imperative, but as producers our ambitions should be loftier than simply keeping the lights on. To extract the value our hard work and risk deserves, put simply we must find ways to get more of our fabulous produce in consumers’ mouths, and have them happy to pay a higher price for the privilege. This will not be a thunderbolt to a board and executive team of APAL’s calibre, but I’d hope that with my skills and experience I can put my shoulder to the wheel and add some value.” 

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