Apple and pear marketing

Horticulture Innovation Australia Ltd is responsible for managing the apple and pear marketing levy paid by growers and invests it in a range of apple and pear marketing programs under the Hort Innovation Apple and Pear Fund to drive awareness and consumption of the fruits.

A key focus is on encouraging awareness of apples and pears, their health benefits and great taste and encouraging the purchase of fruit for snacks and meals to boost overall consumption.

Apple & Pear Fund Annual Reports:

Hort Innovation publishes annual reports detailing how it invested the apple and pear levies on R&D and marketing during the past year.

Apple marketing project expenditure annual summaries:


Further information

Details of the research and development and marketing levies and current rates are available under the Levies section on APAL’s website.