Increasing, supporting and promoting Australian exports

With a goal to increase export volumes across all Australian varieties and brands, APAL’s commercial division recently hosted Pink Lady Australia’s pre-season meeting for Pink Lady® exporters.

Pink Lady exporters met at the APAL office to discuss the 2017 export season.

Australian Pink Lady exporters recently met at the APAL office to discuss the 2017 export season. Back L-R: Andrew Mandemaker, Tim Nethersole, Peter Richardson, Geoffrey Hagarty, Cameron Brown, Baden Ribbon, Craig Chester, Owen Carter, Patricia Bowlby, Phil Turnbull. Front row: Bryan Limmer, Rodney Barnes, Claire Fitchett, Rebekah Jacobs.

Australian companies interested in exporting Pink Lady apples in 2017 were invited to attend a meeting in March to learn about the changes to Pink Lady export requirements. Attendees were also provided with an update of the International Pink Lady Specification and it was noted that all Asian markets now require 60 per cent block colour with tolerance added to block colour requirements.

It was also noted in the meeting that Pink Lady exporters should be aware of the updated Quality Manual and inspection methodology, and that there will be increased rigour around food safety and quality control (QC) procedures in keeping with Pink Lady international standards.

Craig Chester, Head of Commercial and Brand Development and Ryan Au, Brand Manager for Pink Lady in SE Asia each provided an update of marketing activity in the Middle East and SE Asia respectively.

APAL’s commercial team work to ensure the organisation remains viable and is future-proofed to continue delivering on industry services strategies – adding genuine value to levy payers, which includes supporting exports of Pink Lady branded apples by licencing exporters.

In the period November 2015-2016, the United Kingdom topped the list of importers of Australian apples with 1,300 tonnes of Pink Lady apples.

By |March 14th, 2017|Exporting, News|

About the Author:

APAL is an industry representative body and not-for-profit membership organisation that supports Australia’s commercial apple and pear growers.