Twenty five media guests and influential foodies were welcomed to Banksii Vermouth Bar and Bistro in Sydney on June 29 for an event promoting the versatility and health benefits of Australian Pears.
Hosted by Hort Innovation on behalf of the industry, the event was designed to help inspire and provide messaging for pear media coverage. It featured a pear-centric menu prepared by head chef Hamish Ingham – showcasing a range of pear varieties and their versatility in both sweet and savoury dishes – as well as information on pear health benefits and more.
Guests from Woman’s Day, Body + Soul, Good Health, news.com.au, Coles Magazine, FOOD TO LOVE, and The Healthy Food Guide attended along with My Kitchen Rules winners and The Gourmet Pommies.
Victorian pear grower Jimmy Kalafatis presented at the lunch, sharing his insights into the pear industry and farm life. Dietitian Rebecca Gawthorne MC’d the event, and explained the health benefits of pears, drawing from research collated in a CSIRO review of scientific research that was funded by Hort Innovation using the industry levy and funds from the Australian Government. The review highlights pears as a standout for digestive health and fibre, both essential to feeling light, energetic and at our best, according to Gawthorne.
Gawthorne says it is the unique combination of nutrients in pears that promotes regularity and a healthy digestive system.
“The mix of fibre and naturally-occurring sugars in pears – sorbitol and fructose – helps to keep your digestive system healthy and prevent constipation,” said Gawthorne. “It’s such a powerful combination, that eating pears can provide a natural alternative to taking medication for the relief of constipation.
“But it’s about much more than poo! A healthy digestive system and gut helps you feel great and boosts your energy levels – perfect for that extra little kick as you get back into exercise in spring. It also helps your body absorb nutrients from food and builds your immunity.”
The Australian Pears media lunch has started conversations amongst influential foodies and driven social media coverage, with 75 social media mentions and nine online stories reaching over three million people as of mid-July.
The event represented a core component of the 2017 Australian Pears public relations program, which also includes wider media outreach, ambassador and influencer engagement. It was funded by Hort Innovation using the industry marketing levy.
Some examples of media coverage generated by this promotion:
- 3 pearfect smoothie recipes to you regular, Body + Soul
- The pear-fect solution for kicking winter to the curb, Nourish Naturally
- Choc pear smoothie recipe, Femail
- Green kale, pear and almond milk smoothie, Nine Kitchen
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