PMA A-NZ Webinar: How has COVID-19 changed the brand landscape

What does COVID-19 mean for produce brand tactics?

In a recent column, Brand Expert, Matthew Crouch formally challenged that COVID-19 will have forever changed the brand landscape for Fresh Produce. This webinar will revisit this concept, whilst also providing attendees with some key focus areas that he believes brands will need to change their approach in driving consumer engagement and loyalty.

Key takeaways:

  • Understanding the situation
  • What this means for Brand Design and Strategy?
  • What this means for Communications, Messaging and Strategy?
  • What this means for Digital and Broader Media Buying?


The webinar is complimentary