Pears

Consumer insights to drive refreshed pear marketing

New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports Hort Innovation Marketing Manager Apple and Pears Olivia Grey. Following a tender process, research agency Fifty-Five Five has been engaged by Hort Innovation to undertake marketing levy-funded consumer research for the pear industry. One of the recommendations [...]

Ricó pears ready to roll

This article was originally published on Fruitnet on 26 March. Written by Matthew Jones. A new branded variety being grown in Australia's Goulburn Valley looks set to add plenty of personality to the pear category, with sales to begin in July. Characterised by a bright red blush, Ricó pears will hit retail shelves for a short time [...]

By |April 17th, 2019|Marketing, News, Pears|

Humble pear gets a makeover

This article was originally published on Country News on 27/2/2019. Sweet surprise... Ardmona grower Rocky Varapodio will harvest a new pear variety in 2020. Rocky Varapodio has a plan to bring the humble pear into the 21st century. The third-generation Ardmona grower and packer says without modern varieties in this fruit category, pears will [...]

By |March 6th, 2019|Pears, Varieties and rootstock, Victoria|

Exciting times for an expanding South Australian orchard

  This article was originally published on Freshplaza.com. Magarey Orchard is celebrating its 110th anniversary and has been growing pears for over a century.   Magarey Orchard is expanding its plum production, with extra plantings set to increase its volumes within the next five years. Cousins Judy and Eljsa Magarey are fifth generation farmers, and [...]

By |February 19th, 2019|Growing, Pears, South Australia|

Introducing Goulburn River Gold® pears

To build on export opportunities to Asia and other priority markets, APAL is assisting the Goulburn Valley pear growers’ group in developing a brand to be used exclusively by program participants. The brand will be used to deliver a high-quality Australian pear to retailers and consumers. It borrows some of the best elements of successful [...]

By |October 21st, 2018|Marketing, News, Pears|

Pears attract strong buyer interest at Asia Fruit Logistica

The launch of a new premium-pear brand Goulburn River Gold® and blush pear Fránk™ at Asia Fruit Logistica in Hong Kong in September attracted strong interest from international buyers. Australian exhibitors reported a string of trade enquiries for the blush pear ANP-0131 that was bred at the Agriculture Victoria’s Tatura-based Australian National Pear Breeding Program. [...]

By |October 21st, 2018|Exporting, Marketing, News, Pears|

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Planting systems for blush pears

Agriculture Victoria shares the results of their experiment within the Profitable Pears project to help identify the best rootstock, planting density and training system for blush pears.   Replanting or establishing new orchard blocks is a costly exercise. Decisions regarding cultivar, rootstock, training system and planting density have implications for not just potential profits but also [...]

By |September 3rd, 2018|Orchard design and density, Pears, PIPS, Varieties and rootstock|

Pear Masterclass focusses on orchard management

Experts with global experience shared advice about orchard management for quality pears at the Future Orchards® Pear Masterclass last week. Associate Professor Stefano Musacchi, Washington State University. at the Tatura research orchard. About 40 growers travelled to Agriculture Victoria’s Tatura centre and heard from guest speakers including Associate Professor Stefano Musacchi, Washington State [...]

By |June 6th, 2018|Future Orchards, News, Orchard design and density, Pears|

Chill requirements of new pear cultivars

Researchers are uncovering the chill requirements of new and old pear cultivars including ANP-0131 (Deliza®), ANP-0118 (Lanya®), ANP-0534, and PremP009 (Piqa®Boo®). In doing so they hope to understand the suitability of these cultivars for the Goulburn Valley now and under future climates. When selecting new varieties, growers consider many important factors including marketability, time to [...]