News

APAL distributes news and media releases about Australia’s apple and pear industry, providing opinion and insights into matters that affect growers and the broader industry, and facts and figures on industry issues. You can subscribe to APAL news directly to get email alerts when we release news, or join us on twitter or facebook, or see all our recent news and media releases here.

Journalists who would like an interview with an APAL staff member or Board Director, or who want information on the apple and pear industry in Australia are welcome to contact Alison Barber Communications & Industry Engagement, on cm@apal.org.au, 03 9329 3511 or 0424 004 070 or Richelle Zealley Communications & Events Officer, on rzealley@apal.org.au, 0438 364 728.

Chance of trip of a lifetime sees Pink Lady sales soar

The lure of a trip down under has helped more than double sales of Australian Pink Lady® apple packs in UK retailer M&S in a successful levy-funded marketing promotion run by Montague. Purchasers of the Australian Pink Lady packs were offered the chance to win a week for two in ‘the original home of Pink [...]

By |May 15th, 2019|Marketing, News, Pink Lady|

Strategic Marketing Panel enters recruitment phase

Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan [...]

By |May 15th, 2019|APAL, Branding, Exporting, Industry Issues, Marketing, News|

Variety & Brand Showcase 2019

Australian apple and pear new variety offering continues to grow The Australian apple and pear new variety offering continues to grow as growers and breeders alike look for the next thing that will give consumers something new and exciting or growers disease resistance qualities enabling them to produce fruit grown with much less fungicidal inputs [...]

By |May 15th, 2019|Branding, Marketing, News, Varieties and rootstock|

APAL Leads Calls for National Netting Program

Record temperatures, devastating storms and drought-related pest infestations have prompted the apple and pear industry to call for a government-subsidised National Netting Program. Led by APAL, state members, federal members, and candidates are being lobbied to: Establish a national netting grant program; Introduce accelerated depreciation for netting; Improved ease and accessibility of low-interest loans; and [...]

By |May 8th, 2019|APAL, Government submissions, Netting, hail and sunburn, News|

New Kalei campaign set to sparkle

APAL are investing in retail activities to support the season launch of Kalei® - one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place  in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The [...]

By |May 7th, 2019|Branding, Marketing, News|

Winter Future Orchards® Walk – update

Climatic Events - ways to mitigate climate risk The next round of the Future Orchards® walks in June and July 2019 will focus on mitigation of present and future climate risks. The strategies growers implement are crucial in developing a  resilience, without sacrificing fruit quality and profitability. Australia is experiencing unprecedented climatic events and growers [...]

By |May 7th, 2019|Future Orchards, News|

Introducing Future Business

APAL’s newest program Future Business will be launching during the APAL sessions at Hort Connections, Monday, 24 June. Future Business is a new initiative from APAL, which aims to help business owners with non-growing business-related activities to add value and drive profit across the industry. The program will complement Future Orchards® and together they will [...]

By |April 30th, 2019|APAL, News|

Woolworths back supply chain revolution

Woolworths is launching a bold plan to stop food waste and reshape the supply chain with the use of technology. Partnering with independent start-up Escavox, the primary goal is to extend the shelf life of fresh fruit and vegetables in all retail outlets by tracking and monitoring the produce from the farm gate to the supermarket. [...]

Labour Hire Scheme begins in Victoria

  Victoria's first Labour Hire Licensing Scheme begins this week. Labour hire providers have six months (until 30 October) to obtain or apply for a licence, or else face penalties. The Andrews Labor Government has held more than 30 information sessions since March to help providers understand their obligations, and a further public information campaign to [...]

By |April 30th, 2019|Labour / employment, News, Victoria|

Ricó pears ready to roll

This article was originally published on Fruitnet on 26 March. Written by Matthew Jones. A new branded variety being grown in Australia's Goulburn Valley looks set to add plenty of personality to the pear category, with sales to begin in July. Characterised by a bright red blush, Ricó pears will hit retail shelves for a short time [...]

By |April 17th, 2019|Marketing, News, Pears|