Marketing

In-store pear tasting boosts sales by 24 per cent

New sales data released by Hort Innovation has revealed that in-store sampling of Packham pears over summer boosted sales by 24 per cent in Woolworths stores where the sampling occurred. In-store pear sampling took pears to over 45,000 shoppers and boosted sales in stores where sampling occurred by 24 per cent. Among other [...]

Grower portal opens on marketing resources

Growers can now access apple marketing material via the new Aussie Apple Grower Portal. The new portal aims to broaden grower knowledge of how marketing funds are invested. Launched by Hort Innovation in February, the portal on the Aussie Apples website will enable growers to see - and use as their own resource [...]

By |March 7th, 2018|Marketing, News|

Netball Australia sponsorship Q&A with Hort Innovation

As we head into the 2018 season, APAL spoke to Hort Innovation about this year’s plans for the Netball Australia sponsorship – its flagship activity of the industry’s levy-funded marketing program –and what growers have to look forward to. Industry Services Manager, Will Gordon, accepts two of the Parents' Voice Fame and Shame Awards [...]

Brand evolution for Pink Lady

APAL has led the development of a more sophisticated look and an ‘evolved’ approach to Pink Lady® branding to help maintain the brand’s popularity with consumers and buyers worldwide, and to help drive value for growers, licensees and APAL. A new look for the Pink Lady® brand. The Pink Lady® global brand is [...]

By |December 21st, 2017|Branding, Marketing, News|

Marketing insights: link healthy eating with feeling good

Levy-funded research insights are helping to understand how to improve the eating habits of Australian women and girls by tapping into their desire to feel good.    Feeling good is more important than looking good for four out of five Australian girls and women, yet most still battle food guilt and diet hang-ups, according to new [...]

By |December 21st, 2017|Hort Innovation apple and pear marketing, Marketing, News|

Aussie pome fruit promoted in Dubai

Australian apples and pears got a promotional push at the ‘Taste Australia’ stand at the Middle East’s leading fresh produce trade event – World of Perishables – held in Dubai, United Arab Emirates, 5-7 December. Promoting Australian apples and pears: APAL's Andrew Mandemaker at the 'Taste Australia' stand at World of Perishables, Dubai, UAE. [...]

By |December 13th, 2017|Exporting, Marketing, News|

Apple and pear marketing update – Oct/Nov 2017

In this update we focus on the Aussie Apples sponsorship of Netball Australia as the national team gets their crunch on with apples at their recent training camp and the launch of the new Aussie Apples website. There will also be a snapshot of the media results from the most recent bursts of advertising and [...]

By |October 1st, 2017|Hort Innovation apple and pear marketing, Marketing, News|

Kanzi doubles production in 2017

Australian Kanzi Apple growers marketed 1,600,000 kg of class one Kanzi in Australia in 2017, double last year's production. Batlow Kanzi apple grower, packer and marketer Rob Cathels says despite the increased crop, fruit sales were completed nationally within the planned 12 week marketing window, from early April to early July. Growers and marketers have successfully [...]

By |September 6th, 2017|Marketing, News, Varieties and rootstock|

Health benefits of pears in media spotlight

Twenty five media guests and influential foodies were welcomed to Banksii Vermouth Bar and Bistro in Sydney on June 29 for an event promoting the versatility and health benefits of Australian Pears. Hosted by Hort Innovation on behalf of the industry, the event was designed to help inspire and provide messaging for pear media coverage. [...]

Apple and pear marketing update – Aug/Sep 2017

Results start flowing in from the industry’s levy-funded marketing activities managed by Hort Innovation and show some great outcomes across Aussie Apples’ favourability and social media performance, and Australian Pears’ digital and mobile advertising. Aussie Apples Consumer response to apple campaign To help track consumer responses to marketing efforts, Edentify has been running fruit tracking [...]