Marketing

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]

Positive consumer trends for apples and pears

Freshlogic are food market analysts with expertise in fresh and prepared foods. Specialising in interpreting market conditions, Managing Director Martin Kneebone analyses prevailing consumer attitudes that are impacting apple and pear buyer behaviour including the trend towards more snacking, the influence of new channels to the consumers, demand for health and wellness, an interest in food [...]

By |September 3rd, 2018|Exporting, Marketing|

Nielsen insights into snacking

Nielsen has released new statistics about snack choices, including mention of behaviours around consumption of apples and pears. Understanding the context around how shoppers make their snacking decisions can help growers and industry to work out how best to market their produce. The study identified seven key snacking profiles as a basis for better understanding [...]

By |August 8th, 2018|Marketing|

Pink Lady® territory in focus – Southeast Asia

Southeast Asia is an increasingly important market for Pink Lady®, including both existing and emerging markets. Following a recent trip to the region APAL’s Craig Chester shares his insights. To develop new markets for Pink Lady®, APAL and its European licensee Star Fruits have established a joint venture company, Pink Lady Development Limited. Pink Lady [...]

By |June 25th, 2018|Branding, Exporting, Marketing|

Pink Lady® Food Photographer of the Year Award 2018

Winners of the prestigious Pink Lady® Food Photographer of the Year have been announced. This award remains one of the most important associations for the Pink Lady brand thanks to Coregeo Ltd, a United Kingdom-based wholly owned subsidiary of APAL that manages the Pink Lady brand in the United Kingdom. Here is a selection of [...]

By |June 25th, 2018|Branding, Marketing, News|

2018 industry marketing hits top gear

A successful stand at the Sydney Royal Easter Show, the integrated Hailstorm Heroes campaign to support SA growers, and the kick-off to the new 2018 Aussie Apples campaign are among the highlights of Hort Innovation’s recent apple and pear marketing efforts. Apple and pear industry Sydney Royal Easter Show Aussie Apples and Australian Pears were [...]

New direction for Aussie Apples

Hort Innovation is taking a new direction with the Get Your Crunch On marketing message for Aussie Apples. Aussie Apples will focus on developing a broader reach for the 'Get Your Crunch On' marketing message. Aussie Apples has wound its partnership with Netball Australia to a close, with the decision made to focus [...]

By |May 29th, 2018|Marketing|

Aussie Apples ads rolled out to coincide with new season apples

With a lovely array of new season apples available in shops, Hort Innovation's marketing team has been busy making sure consumers are reminded to Get Their Crunch On... Marketing Manager Olivia Grey reports on the latest apple marketing activity, timed to coincide with the availability of new season apples. Apples – TV With most varieties [...]

By |May 9th, 2018|Marketing|

Hailstorm Heroes campaign launches in South Australia

South Australians are being urged to support local growers by overlooking small hail marks and enjoying apples and pears with a few spots and dots as part of the Hailstorm Heroes campaign launched this week. In October 2017, a severe hailstorm hit the Adelaide Hills and South East when the pears and apples were in [...]