Marketing

Nielsen insights into snacking

Nielsen has released new statistics about snack choices, including mention of behaviours around consumption of apples and pears. Understanding the context around how shoppers make their snacking decisions can help growers and industry to work out how best to market their produce. The study identified seven key snacking profiles as a basis for better understanding [...]

By |August 8th, 2018|Marketing|

Pink Lady® territory in focus – Southeast Asia

Southeast Asia is an increasingly important market for Pink Lady®, including both existing and emerging markets. Following a recent trip to the region APAL’s Craig Chester shares his insights. To develop new markets for Pink Lady®, APAL and its European licensee Star Fruits have established a joint venture company, Pink Lady Development Limited. Pink Lady [...]

By |June 25th, 2018|Branding, Exporting, Marketing|

Pink Lady® Food Photographer of the Year Award 2018

Winners of the prestigious Pink Lady® Food Photographer of the Year have been announced. This award remains one of the most important associations for the Pink Lady brand thanks to Coregeo Ltd, a United Kingdom-based wholly owned subsidiary of APAL that manages the Pink Lady brand in the United Kingdom. Here is a selection of [...]

By |June 25th, 2018|Branding, Marketing, News|

2018 industry marketing hits top gear

A successful stand at the Sydney Royal Easter Show, the integrated Hailstorm Heroes campaign to support SA growers, and the kick-off to the new 2018 Aussie Apples campaign are among the highlights of Hort Innovation’s recent apple and pear marketing efforts. Apple and pear industry Sydney Royal Easter Show Aussie Apples and Australian Pears were [...]

New direction for Aussie Apples

Hort Innovation is taking a new direction with the Get Your Crunch On marketing message for Aussie Apples. Aussie Apples will focus on developing a broader reach for the 'Get Your Crunch On' marketing message. Aussie Apples has wound its partnership with Netball Australia to a close, with the decision made to focus [...]

By |May 29th, 2018|Marketing|

Aussie Apples ads rolled out to coincide with new season apples

With a lovely array of new season apples available in shops, Hort Innovation's marketing team has been busy making sure consumers are reminded to Get Their Crunch On... Marketing Manager Olivia Grey reports on the latest apple marketing activity, timed to coincide with the availability of new season apples. Apples – TV With most varieties [...]

By |May 9th, 2018|Marketing|

Hailstorm Heroes campaign launches in South Australia

South Australians are being urged to support local growers by overlooking small hail marks and enjoying apples and pears with a few spots and dots as part of the Hailstorm Heroes campaign launched this week. In October 2017, a severe hailstorm hit the Adelaide Hills and South East when the pears and apples were in [...]

In-store pear tasting boosts sales by 24 per cent

New sales data released by Hort Innovation has revealed that in-store sampling of Packham pears over summer boosted sales by 24 per cent in Woolworths stores where the sampling occurred. In-store pear sampling took pears to over 45,000 shoppers and boosted sales in stores where sampling occurred by 24 per cent. Among other [...]

Grower portal opens on marketing resources

Growers can now access apple marketing material via the new Aussie Apple Grower Portal. The new portal aims to broaden grower knowledge of how marketing funds are invested. Launched by Hort Innovation in February, the portal on the Aussie Apples website will enable growers to see - and use as their own resource [...]

By |March 7th, 2018|Marketing, News|

Netball Australia sponsorship Q&A with Hort Innovation

As we head into the 2018 season, APAL spoke to Hort Innovation about this year’s plans for the Netball Australia sponsorship – its flagship activity of the industry’s levy-funded marketing program –and what growers have to look forward to. Industry Services Manager, Will Gordon, accepts two of the Parents' Voice Fame and Shame Awards [...]