Marketing

Research: What consumers want from apples and pears

Consumer research commissioned by APAL on why people buy apples and pears will underpin the development of new industry strategies to grow consumption. Key industry stakeholders concerned at the lack of current consumer behaviour data tasked APAL in 2017 with commissioning a robust study into why people buy apples and pears. APAL engaged Melbourne-based research [...]

By |October 21st, 2018|Marketing|

Introducing Goulburn River Gold® pears

To build on export opportunities to Asia and other priority markets, APAL is assisting the Goulburn Valley pear growers’ group in developing a brand to be used exclusively by program participants. The brand will be used to deliver a high-quality Australian pear to retailers and consumers. It borrows some of the best elements of successful [...]

By |October 21st, 2018|Marketing, News, Pears|

Pears attract strong buyer interest at Asia Fruit Logistica

The launch of a new premium-pear brand Goulburn River Gold® and blush pear Fránk™ at Asia Fruit Logistica in Hong Kong in September attracted strong interest from international buyers. Australian exhibitors reported a string of trade enquiries for the blush pear ANP-0131 that was bred at the Agriculture Victoria’s Tatura-based Australian National Pear Breeding Program. [...]

By |October 21st, 2018|Exporting, Marketing, News, Pears|

Pathways to boosting apple and pear consumption

There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities. Hort Innovation’s Olivia Grey shares an update of targeted marketing activities part of the 2018 marketing campaign for apples and pears. Apples advertising wrapping up Most of the above-the-line advertising – advertising that targets a broad range [...]

Jeftomson brings new Dazzle apple to Australia

Trial plantings of the PremA129 trees by Jeftomson in the Goulburn Valley produced high-coloured, firm, sweet apples, to be marketed as Dazzle®. Goulburn Valley grower, packer and marketer Jeftomson will manage the new Dazzle® apple in Australia, in its first foray into managed-varieties. The New Zealand-bred PremA129 variety, fruit from which will be [...]

By |September 19th, 2018|Branding, Marketing, News|

Influencing and inspiring apple consumption

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends [...]

Pear sampling aims to boost sales

Pear sampling session being conducted in store during August/September 2018. A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, [...]

By |September 4th, 2018|Hort Innovation apple and pear marketing, Marketing, News, Pears|

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]

Positive consumer trends for apples and pears

Freshlogic are food market analysts with expertise in fresh and prepared foods. Specialising in interpreting market conditions, Managing Director Martin Kneebone analyses prevailing consumer attitudes that are impacting apple and pear buyer behaviour including the trend towards more snacking, the influence of new channels to the consumers, demand for health and wellness, an interest in food [...]

By |September 3rd, 2018|Exporting, Marketing|

Nielsen insights into snacking

Nielsen has released new statistics about snack choices, including mention of behaviours around consumption of apples and pears. Understanding the context around how shoppers make their snacking decisions can help growers and industry to work out how best to market their produce. The study identified seven key snacking profiles as a basis for better understanding [...]

By |August 8th, 2018|Marketing|