Marketing

Cosmic Crisp® arrives in Australia

Red Rich Fruits secures exclusive Australian rights to Cosmic Crisp® Apples. After widespread planting in the US, the Cosmic Crisp® apple is launching in Australia thanks to an exclusive agreement between Yarra Valley-based fruit grower, packer, and marketer Red Rich Fruits and varietal managers Proprietary Variety Management (PVM). A red apple with striking starburst-like lenticels, [...]

Consumer insights to drive refreshed pear marketing

New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports Hort Innovation Marketing Manager Apple and Pears Olivia Grey. Following a tender process, research agency Fifty-Five Five has been engaged by Hort Innovation to undertake marketing levy-funded consumer research for the pear industry. One of the recommendations [...]

Hong Kong marketing pilot identifies niche opportunities

Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to undertake the Pilot marketing activities to drive offshore demand for apples project. Hansen Orchards Marketing Manager Baden Ribbon and Hort Innovation Apple and Pear Marketing Manager Olivia Grey report on the outcomes of the project. Hansen [...]

Hailstorm Heroes campaign in running for marketing award

  The levy-funded Hailstorm Heroes marketing campaign for hail-affected apples and pears and Freshmax's Every bite a masterpiece™ campaign for Modi® apples are both in the running for a prestigious fresh produce and floral industries marketing award to be announced at Hort Connections 2019. Campaign managers for the two campaigns - Hort Innovation's Apple and Pear Marketing [...]

Australian Chloe Dann takes Pink Lady photography award

When the Pink Lady® Food Photographer of the Year Awards were announced last month, Australian Chloe Dann found herself the winner of the Student Photographer of the Year award with image "The Carnal Supper", pictured below. View the rest of the winners here. "The Carnal Supper" by Chloe Dann To celebrate her win, [...]

By |May 21st, 2019|Marketing, Pink Lady|

Chance of trip of a lifetime sees Pink Lady sales soar

The lure of a trip down under has helped more than double sales of Australian Pink Lady® apple packs in UK retailer M&S in a successful levy-funded marketing promotion run by Montague. Purchasers of the Australian Pink Lady packs were offered the chance to win a week for two in ‘the original home of Pink [...]

By |May 15th, 2019|Marketing, News, Pink Lady|

Strategic Marketing Panel enters recruitment phase

Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan [...]

By |May 15th, 2019|APAL, Branding, Exporting, Industry Issues, Marketing, News|

Variety & Brand Showcase 2019

Australian apple and pear new variety offering continues to grow The Australian apple and pear new variety offering continues to grow as growers and breeders alike look for the next thing that will give consumers something new and exciting or growers disease resistance qualities enabling them to produce fruit grown with much less fungicidal inputs [...]

By |May 15th, 2019|Branding, Marketing, News, Varieties and rootstock|

New Kalei campaign set to sparkle

APAL are investing in retail activities to support the season launch of Kalei® - one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place  in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The [...]

By |May 7th, 2019|Branding, Marketing, News|

Ricó pears ready to roll

This article was originally published on Fruitnet on 26 March. Written by Matthew Jones. A new branded variety being grown in Australia's Goulburn Valley looks set to add plenty of personality to the pear category, with sales to begin in July. Characterised by a bright red blush, Ricó pears will hit retail shelves for a short time [...]

By |April 17th, 2019|Marketing, News, Pears|