Market insights

How do I keep up with data?

The APAL Industry Forum that took place in Melbourne on June 24 hosted a number of speakers that canvassed the future of agricultural technology with a mixture of optimism and hard truths. Stefan Hajkowicz opened the day speaking about the changing tide as a literal ocean rip that can be fought in a futile struggle [...]

APAL Industry Forum 2019 highlights opportunities

Dr Hugo Britt looks at three key areas of opportunity that emerged from APAL’s 2019 Industry Forum. The 2019 APAL Industry Forum took place at the Melbourne Convention and Exhibition Centre in Melbourne on June 24. One hundred and eighty members of the apple and pear industry came together at the Melbourne Convention [...]

Consumer insights to drive refreshed pear marketing

New levy-funded research into pear consumer attitudes and perceptions will underpin refreshed Australian Pear branding and marketing reports Hort Innovation Marketing Manager Apple and Pears Olivia Grey. Following a tender process, research agency Fifty-Five Five has been engaged by Hort Innovation to undertake marketing levy-funded consumer research for the pear industry. One of the recommendations [...]

Hong Kong marketing pilot identifies niche opportunities

Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to undertake the Pilot marketing activities to drive offshore demand for apples project. Hansen Orchards Marketing Manager Baden Ribbon and Hort Innovation Apple and Pear Marketing Manager Olivia Grey report on the outcomes of the project. Hansen [...]

No AgTech without Connectivity

Dr Hugo Britt explores a KPMG report and its implications for AgTech in Part one of a two-part series. Read part 2 here. The agricultural world is abuzz with talk of Agri 4.0: the opportunity to supercharge agricultural productivity through digitisation with the potential to grow Australian agriculture into a $100 billion industry by 2030. [...]

Procurement for beginners

Drowning in a sea of supplier contracts, rising costs and process inefficiencies? Dr Hugo Britt outlines seven reasons why it might be time to hire a procurement professional. Suppliers can help drive innovation. Procurement professionals find, agree terms and acquire goods or services from an external source for organisations. Twenty years ago, the [...]

By |April 30th, 2019|Future Business, Industry Data, Market insights|

Retail competition: threat or opportunity?

Kitchener Partners principal Tristan Kitchener’s presentation on the changing retail landscape attracted a high level of interest at the APAL Post Harvest Seminar. Here he shares his insights into how the major players may act to maintain growth in an increasingly competitive market and what that means for growers. Why are the hard discounters (ALDI [...]

By |April 10th, 2019|Market insights|

Finding new growth in a mature market

It can often be a challenge to find new ways to grow in mature categories already purchased by most Australian households like Apples and Pears; however, Nielsen Homescan analysis reveals that there are pockets of opportunity for both. Focusing on particular varieties or packs; and increasing purchase frequency by inspiring consumers to use apples and [...]

By |November 15th, 2018|Hort Innovation apple and pear marketing, Market insights, News|

It’s a ripe time to export apples

A number of factors have aligned to make now a good time to increase apple exports, and growers can best take advantage by understanding the market and supply windows, and building synergistic relationships with partners.  Australia’s potential as a food exporter has long been the basis for investment in food production. In recent times, this [...]

By |April 1st, 2017|Exporting, Market insights|

Market Insights – China

By Wayne Prowse – Export Consultant China is the world’s most populous nation and the world’s second largest economy. With a growth rate of 7.7 per cent (2013) it is set to exceed the USA before the end of this decade. While Australia’s pears currently can’t be exported to China because of trade restrictions [...]

By |April 29th, 2015|Exporting, Market insights|