Market insights

Finding new growth in a mature market

It can often be a challenge to find new ways to grow in mature categories already purchased by most Australian households like Apples and Pears; however, Nielsen Homescan analysis reveals that there are pockets of opportunity for both. Focusing on particular varieties or packs; and increasing purchase frequency by inspiring consumers to use apples and [...]

By |November 15th, 2018|Hort Innovation apple and pear marketing, Market insights, News|

It’s a ripe time to export apples

A number of factors have aligned to make now a good time to increase apple exports, and growers can best take advantage by understanding the market and supply windows, and building synergistic relationships with partners.  Australia’s potential as a food exporter has long been the basis for investment in food production. In recent times, this [...]

By |April 1st, 2017|Exporting, Market insights|

Market Insights – China

By Wayne Prowse – Export Consultant China is the world’s most populous nation and the world’s second largest economy. With a growth rate of 7.7 per cent (2013) it is set to exceed the USA before the end of this decade. While Australia’s pears currently can’t be exported to China because of trade restrictions [...]

By |April 29th, 2015|Exporting, Market insights|

Market Insights –- Indonesia

Indonesia imports a lot of Australian pears and in the recent past has imported many Australian apples too. Competition from Chinese apples and South African pears remains tough but Australia’s proximity to Indonesia does give us a strategic advantage. By Wayne Prowse Indonesia is Australia’s closest Asian neighbour and home to 253 million consumers, the [...]

By |March 23rd, 2015|Exporting, Market insights|

Market Insights – Philippines

By Wayne Prowse Until recently, the Philippines had not really been on Australia’s radar as a fresh produce export destination. With the implementation of the ASEAN Australia New Zealand Free Trade Agreement (AANZFTA) in 2009, followed by improvements to the market access protocol allowing in-transit cold treatment in 2012, the Philippines, with 107 million consumers, has [...]

By |February 27th, 2015|Exporting, Market insights|

Market insights – Singapore

By Wayne Prowse Singapore has developed into a strategic commercial and financial hub in South East Asia with a population exceeding 5.3 million. It has a modern urbanised economy that relies heavily on global trade which has helped propel the economy to having one of the world’s highest per capita income rates. Being a small [...]

By |January 29th, 2015|Exporting, Market insights|