Hort Innovation

Apple consumer data now available online

Reports on consumer apple-purchasing behaviour, by volume, and by value, are now available via an online levy-funded dashboard Harvest to Home. Harvest to Home is an analytics tool, developed by global measurement and data analytics company Nielsen Australia, and Hort Innovation, providing insights on market performance and shopper behaviour for a range of industries. Reports are housed [...]

By |December 4th, 2018|Hort Innovation, Industry Data, News|

Project aims to broaden superficial scald prevention toolkit

The project aims to improve awareness of existing options for the prevention of the post harvest disorder superficial scald in apples. Broadening industry options for the prevention of the storage disorder superficial scald in apples and pears is the focus of a new project funded by Hort Innovation using the apple and pear [...]

New agri-tech project aims to help with thinning

While still in its very early stages, a new project aims to develop a system to measure tree canopy and flower density to help growers choose an optimal chemical thinning regime for apple flowers. A new levy-funded project will look at using agricultural robots to measure tree canopy and flower density and deliver a more [...]

By |October 21st, 2018|Hort Innovation, Vigour, crop load and thinning|

Growing a quality crop with limited water

With growers looking to set up their crop for the coming season with the possibility of limited water, AgFirst’s John Wilton explores ways to grow marketable crops in a dry year; methods that are also relevant if water is not an issue. High quality requires thinning to well-spaced singles. Matching crop load to [...]

Pathways to boosting apple and pear consumption

There are many paths to increasing apple and pear consumption – the ultimate target of levy-funded marketing activities. Hort Innovation’s Olivia Grey shares an update of targeted marketing activities part of the 2018 marketing campaign for apples and pears. Apples advertising wrapping up Most of the above-the-line advertising – advertising that targets a broad range [...]

Influencing and inspiring apple consumption

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends [...]

Speed marketing update: 2017 through 2018

Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns [...]

Pink Lady and Bravo apples among the healthiest

Eating apples is good for you, ongoing research carried out by The University of Western Australia (UWA) and Edith Cowan University (ECU) has reaffirmed. The science behind how apples assist human health by improving cardiovascular health was presented at today’s Western Australian Horticulture Update by UWA senior research fellow Michael Considine and adjunct research fellow [...]

By |August 29th, 2018|Hort Innovation, News, WA|

New project to deliver Agri-tech solutions

A new levy-funded project will look at using agricultural robots to measure tree canopy and flower density and deliver a more precise, variable spraying solution for apple flower thinning. Led by Queensland-based SwarmFarm Robotics, the Developing Agri-Tech solutions for the Australian apple industry project is tasked with developing a new system to measure tree canopy [...]

2018 industry marketing hits top gear

A successful stand at the Sydney Royal Easter Show, the integrated Hailstorm Heroes campaign to support SA growers, and the kick-off to the new 2018 Aussie Apples campaign are among the highlights of Hort Innovation’s recent apple and pear marketing efforts. Apple and pear industry Sydney Royal Easter Show Aussie Apples and Australian Pears were [...]