Advocacy update from Canberra

With Parliament resumed, APAL’s Head of Advocacy and Government Relations Jeremy Griffith spent some time in Canberra meeting with local members for several of the industry’s growing regions to discuss advocacy objectives. Those met with include Dr Mike Kelly of Eden Monaro, which includes Batlow, Nola Marina of Forrest, which includes Manjimup and Donnybrook in [...]

Preparing for Asia Fruit Logistica 2019

APAL will team up with Taste Australia alongside other exporting industry bodies and key players to again host a stand at Asia Fruit Logistica to promote Australian apples and pears to the wider Asian region and refine partnerships in the hope of one day exporting into China. The annual Asia Fruit Logistica is the biggest [...]

Kalei heads to Brazil

As the Head of Brands and Commercialisation Manager for Kalei and RS103-110, I was invited by Proterra and Mussato Consultoria Rural (Brazil Horticultural Industry) to present at the IV Seminario Internacional de Fruticultura in Vacaria, Brazil on the 25th June 2019. Predominantly a commodity apple growing territory, Brazilian fruit growers are showing increasing interest in new [...]

By |July 22nd, 2019|Branding, Exporting, Market insights, Marketing, News, Pink Lady|

Playing On The World Stage

An expert panel at the APAL Industry Forum in June roundly agree that export is the way forward for apples and pears, just as it was for table grapes and citrus. “You guys have to export.” This was the short and to-the-point summary of the apple industry’s situation from Jeff Scott, CEO of the Australian [...]

By |July 10th, 2019|Exporting, Industry Issues, Market access, News|

APAL Industry Forum 2019 highlights opportunities

Dr Hugo Britt looks at three key areas of opportunity that emerged from APAL’s 2019 Industry Forum. The 2019 APAL Industry Forum took place at the Melbourne Convention and Exhibition Centre in Melbourne on June 24. One hundred and eighty members of the apple and pear industry came together at the Melbourne Convention [...]

Hong Kong marketing pilot identifies niche opportunities

Following an open tender in 2017, Tasmanian-based Hansen Orchards was one of the successful service providers chosen to undertake the Pilot marketing activities to drive offshore demand for apples project. Hansen Orchards Marketing Manager Baden Ribbon and Hort Innovation Apple and Pear Marketing Manager Olivia Grey report on the outcomes of the project. Hansen [...]

SPC sold for $40 million

Coca-Cola Amatil is selling its Victorian-based Shepparton Preserving Company (SPC) fruit and vegetable processing business to the Shepparton Partners Collective for $40 million. Shepparton Partners Collective, a joint venture between Perma Funds Management and The Eights, said it would focus on reducing the complexity at SPC and product innovation. SPC employs 500 permanent staff and a [...]

By |June 5th, 2019|Exporting, Labour / employment, News, Victoria|

Strategic Marketing Panel enters recruitment phase

Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan [...]

By |May 15th, 2019|APAL, Branding, Exporting, Industry Issues, Marketing, News|

Export Readiness Project Reference Group Application

APAL is calling for three industry representatives to join The Apple & Pear Export Readiness and Market Access Project Reference Group. Reference Group members will be motivated to represent Industry and will be responsible strategic decisions regarding the prioritisation of project deliverables and key investment decisions. Register your interest here Background The Apple & Pear [...]

By |April 3rd, 2019|Exporting, News|

FRUITCo, Jeftomson’s packhouse revolution

Geoffrey Thompson Holdings Limited, more commonly known as Jeftomson, has received a $15 million grant from the Federal Government for its ‘FRUITCo’ project. The project consists of the purchase of high-tech new food handling equipment that will significantly reduce packing cost, which will allow the Australian industry to be more competitive in the international market. [...]

By |March 20th, 2019|Exporting, Machinery and mechanisation, News|